Ama Symposium For The Marketing Of Higher Education | Events | Idp Connect

July 4, 2024, 7:25 pm

Before joining Ologie, Bill spent 12 years at global branding agency Fitch Worldwide, his last as North American CEO, where he oversaw more than 300 consultants in offices from Boston to Seattle. His book "Christians in the American Empire: Faith and Citizenship in the New World Order" was released by Oxford University Press in 2008. Bring a challenge you're facing with your team, your resume for review, or an open-mind to talk about your career. Intentional Collaboration. His educational background is as diverse as his professional one with a BA in neuroscience, college-level diplomas in digital design and Irish studies and, most recently, MicroMasters in Design Thinking and Project Management through Rochester Institute of Technology and certification in diversity and inclusion from eCornell. 10:30 – 11:30 a. m. Virtual Breakouts: Creating a Truly Impactful University Brand: A Case Study. Kimberly Taylor-BennsLa Salle University. AMA Symposium for the Marketing of Higher Education increases knowledge on the best uses of marketing principles and practices for colleges and universities. Serves as Vice President of Enrollment, Marketing, and Communications at La Salle University in Philadelphia. Today she lives in Pittsburgh with her family, where they spend a great deal of time in search of laughter. IDP Connect will be exhibiting at the 2022 AMA Symposium for the Marketing of Higher Education. 2022 AMA Symposium for the Marketing of Higher Education - Virtual Agenda. A. in Communications, a M. in African American Studies and an Ed. Tania Tetlow became president of Fordham University in July 2022, where she is the first layperson and the first woman to hold the office. Rebecca has a passion for research-driven higher ed marketing and enrollment strategies with a strong foundation in community building and audience-centered approaches.

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Learn more: 2022 Symposium for the Marketing of Higher Education. She enjoys creating unique and meaningful interactions with social media communities, work that has helped the team win a Webby Award and become a Shorty Awards honoree. Institutional advertising goals for social media and paid search. Digital Equity is not just a new buzzword for web accessibility. 10 Must-Attend Conferences for Higher Education Marketers in 2023 | OHO Interactive. And worse, our writers, designers, and marketers don't talk to our data team. The only university and the only Indiana entity named a Brand That Matters, Purdue was selected alongside other iconic brands including Nike, 3M, McDonald's, Ford and Yeti.

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Learn how to set up a project management system that will work for your team– even with limited resources, budget, and people. About||Followers||Exhibitors||Speakers||Reviews||Travel Deals|. We felt the constraints of working from home, virtual happy hours, and virtual classes. On-demand conference materials, including speaker slide decks and recorded keynote sessions, are available on the virtual platform through early May 2023. If the pandemic has taught us anything, it's that constraints breed creativity. To address this challenge, we identified major barriers that hinder women's participation in STEM fields and tailored a marketing strategy that introduced the "EcoSister" mentoring program accompanied by a digital campaign, in which messages were designed to address these barriers. For some, all these constraints have us wondering if we're doing what we want to do? Ama symposium for the marketing of higher education guidelines. Mark your calendar: June 5 - 8, Pittsburgh, PA.

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At Perkins School for the Blind, she leads the marketing effort for Perkins Access, the digital accessibility consulting team that is making the digital world a more inclusive place, one digital experience at a time. He previously served as Rice's Howard Hughes Provost and William and Stephanie Sick Dean of Engineering. Our program of peer-reviewed content will help you enhance your marketing strategy, build strong brands, improve your reputation, achieve enrollment success and maintain financial strength. A and an MBA from BGU. Expand access by investing in more robust digital infrastructure and functionality. We thank you in advance for your understanding, flexibility and continued support. David MillerUniversity of Arizona. M. Ama symposium for the marketing of higher education definition. in Administration, Planning, and Social Policy from Harvard University. Before founding ADV, Grant was the Director of Research & Strategy at an education-focused marketing agency.

Ama Symposium For The Marketing Of Higher Education Guidelines

He also co-founded a retro barber shop in historic downtown Chicago with his long-time friend. Before serving in this role, Cassandra was the Director of Marketing for RIT's College of Science. Now, two years later, we want to know what's changed. In his role at SimpsonScarborough, he works with institutions across the country to use insights, trends, and research to develop smart and beautiful creative campaigns that meet campus goals. Michael (Mike) O'Brien is passionate about innovation. Bill is Senior Partner and Chief Strategy Officer at Ologie. PSEWEB is a practitioner-led conference for college and university marketers, programmers, designers, digital architects, and community managers: the people behind the online faces of their institutions. What does ama stand for in marketing. In her early career, Anice worked for a full-service marketing firm as a social media manager to develop community-building digital strategies for companies large and small. As marketers we've always measured performance with several rulers or heuristics and the neurodesign measures we'll share are a supplement not a replacement for these tools. She has led the admissions team in entering new markets, engaging with a new generation of students, getting the wider campus community involved in recruitment efforts and the redevelopment of admissions programs. Lindsay Nyquist is the Director of Marketing & Communications at Fort Lewis College, a small public liberal arts college in Durango, Colorado. She's delivered keynote presentations to several flagship organizations including, Allstate, Merrill Lynch, GE, various women's business groups, and leadership summits globally. The #1 marketing opportunity in higher education today is a 360 degree brand experience. Is your digital presence accessible and lead nurturing?

Ama Higher Education Marketing Symposium

Thank You For a Great Conference! Molly began her work in higher education as a public affairs specialist and branched into teaching at universities in Florida and Georgia. On-Demand Access to Online Symposium Content. Vanessa Theoharis brought nearly fifteen years of integrated marketing experience when she joined The Ward Group in 2021, a retained executive search firm specializing in senior-level positions in marketing and communications. In this role, she upholds and advances the reputation of a top-ranked public research institution while serving as a spokesperson and leading media relations and social strategy. Brady Warren is a Senior Account Executive at Monsido powered by CivicPlus. AMA Symposium for the Marketing of Higher Education (Nov 2022), AMA Symposium for the Marketing of HigherEducation, Washington DC USA - Conference. RIT Scores a Victory with a Game-Changing Strategy. Participate on Monday, Tuesday or both: it's the same session each day. And no, you don't have to be a content strategist to attend! The Importance of Keeping it Real (And How to Do It) (Presented by Digital Pulp). Like many universities, Ben-Gurion University faced the difficulty of recruiting female students to STEM fields (particularly Physics, Computer Science and Engineering). Starting in 2020, OHO Interactive replaced their annual Higher Education Digital Marketing Bootcamp with a free, multi-day virtual conference.

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Jamie utilizes her experience and knowledge to deliver customized campaigns for any objective. At ACE2022, attendees will explore practical solutions for today's issues, discuss and analyze the year's biggest trends, and discover sustainable strategies for their campus's future. Ashley earned her bachelor's degree from CSU in Journalism and Technical Communications and her master's degree in Communications and Media Management in 2020. Solution Providers All in One Place. Her brand marketing experience includes positions with The Coca-Cola Company and Hanesbrands, Inc. Laidlaw received her B. Enhance the classroom and create unique learning experiences. Because of her success in the diversity space, Shelley was asked to partner with FORTUNE Magazine on a special diversity section in 2006. So, you've established an institutional brand.

He holds a master's degree in public administration, bachelor's degrees in mass communication and political science, and a graduate certificate in integrated marketing communications—all from the University of Utah. Prior to entering the world of higher education, Jennifer spent nearly 20 years working for technology companies, managing US and global sites created for prospects, customers, partners and employees. Colorado State University. Before working at education-focused agencies, Aaron worked for the University of Iowa in digital marketing leadership roles in athletics and academics. Emily Stulz has spent her career in higher ed social media, manning the helm of flagship social accounts through brand updates, crisis situations and viral moments. Dr. Carrie Phillips is the Chief Marketing & Communications Officer at UA Little Rock, where she is charged with telling the university's incredible story. The eduWeb Summit is the leading higher education conference focused on supporting marketing, enrollment, advancement, and digital teams from colleges and universities in the U. S. and abroad. Can't make the virtual presentation? Ranked as one of the Top Ten Most Innovative Schools in America by US News and World Report for four consecutive years, Ethan leads the system in the persistent pursuit of the next giant leap by passionately positioning, promoting and protecting the Purdue brand and portfolio worldwide.

Cahill-Dunn received her BA in Journalism from Dominican University and lives in Chicago, Illinois. Reserve online or call (301) 965-4000 and reference American Marketing Association Symposium for the Marketing of Higher Education.